Why Shares of Deckers Outdoor Jumped 12.6% in December

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Shares of Deckers Outdoor (NYSE: DECK) rose 12.6% in December, according to data provided by S&P Global Market Intelligence, but it was part of a larger rally in its stock that began back in May 2020.

Although retail was decimated by the COVID-19 pandemic, consumers chose to spend more time doing things outdoors. Healthy leisure activities became the norm for many, and that sparked sales of Deckers products, particularly its Hoka One One brand of running shoes.

Hoka One One running shoes. Image source: Deckers Outdoor.

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