Why General Motors Stock Is Higher Today

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Shares of General Motors (NYSE: GM) were trading higher on Monday, a day after the company touted its increased focus on electric vehicles (EVs) in a widely watched advertisement during the Super Bowl.

As of 2:30 p.m. EST, GM’s shares were up about 3.7% from Friday’s closing price.

GM’s Super Bowl ad featured actor Will Ferrell making a tongue-in-cheek challenge to Norway, the country that has the highest rate of electric vehicle adoption in the world. The ad was preceded by several days of teasers and hints on social media, which drew responses from, among others, Norwegian politicians and rival automakers. 

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