Why Ford Motor Company’s Stock Is Higher Today

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Shares of Ford Motor Company (NYSE: F) were trading higher on Tuesday, for reasons that weren’t immediately clear. As of 2:30 p.m. EST, Ford’s shares were up about 4.6% from Monday’s closing price.

Ford didn’t have any big news to announce on Tuesday. But old rival General Motors (NYSE: GM) made a big splash at the Consumer Electronics Show (CES) on Tuesday morning. Among other things, GM announced a new electric commercial-vehicle brand and previewed an upcoming electric Cadillac ultra-luxury sedan in its CES presentation. 

It’s possible that GM’s presentation reminded auto investors — who in recent months have been snapping up shares of electric-vehicle start-ups — that both GM and Ford are positioning themselves to be major players in electric vehicles, particularly in the highly profitable truck and commercial van segments. 

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