Why Bed Bath & Beyond Rose 6.9% Today

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Shares of Bed Bath & Beyond (NASDAQ: BBBY) rose 7% on Wednesday as the market continued to look favorably on the changes the home goods retailer is making to its business.

Yesterday, there was another shake-up in its headquarters personnel, this time in the marketing department with the appointment of two new senior vice presidents — one coming over from Target, the other from Macy’s.

Bed Bath & Beyond also appointed three new creative agencies to help with marketing and communication.

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