On March 24, Wix.com (NASDAQ: WIX), the website development and hosting platform, announced a new addition to its existing partnership with search expert Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). The two have worked together over the years to help anyone build the internet presence they want, and this integration is just one more step in the process.
But the newest element of their partnership could be a big stepping stone for Wix.
According to Statista.com, Google boasts a 92% market share among search engines. For businesses, this means that Google is not only the primary access point for most customers but also a determining factor in how potential customers perceive a business. With this integration fully embedded into the Wix dashboard, businesses will be able to keep their websites, Google Maps results, and Google Search profiles all completely up to date from a single destination.