This Summer Will Be Pivotal for Disney’s Streaming Strategy

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Last year, Walt Disney (NYSE: DIS) pushed back the release of Black Widow, the next film in the Marvel Cinematic Universe, from summer 2020 to May 2021 after COVID-19 ruined everyone’s plans. Now, it’s pushing back the opening a couple of months more, to July, and will release the film simultaneously in theaters and on its Premier Access service through Disney+.

The strategy of launching Black Widow (and Cruella in May) this way could be pivotal in determining the future of the premium video-on-demand format for Disney, and how it fits into its new distribution strategy.

Image source: Walt Disney.

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