In 2019, Fiat Chrysler‘s (NYSE: FCAU) Ram brand overtook General Motors‘ (NYSE: GM) Chevy Silverado as the No. 2 pickup model by sales in the U.S. (Both Ram and Chevy have historically trailed Ford Motor Company‘s (NYSE: F) F-Series trucks in the full-size truck market.) Some pundits saw it as a rare changing of the guard in this ultra-profitable market segment.
However, the Chevy Silverado retook the No. 2 position in 2020. Moreover, including the Silverado’s upscale twin — the GMC Sierra — GM surged past Ford as the top maker of full-size trucks in the U.S. While the market will remain highly competitive, General Motors is well positioned to maintain its lead over the next few years.
A year ago, Fiat Chrysler reported that Ram truck deliveries totaled 633,694 in 2019: up 18% year over year. This allowed it to easily overtake the Chevy Silverado for the No. 2 spot in the U.S. truck market. Domestic sales of the Silverado decreased 2% in 2019 to 575,600 units.