The COVID-19 pandemic strained world economies and devastated many small businesses in 2020. But a handful of companies benefited from shifting consumer behavior and accelerating macro trends. One such company was streaming-TV platform Roku (NASDAQ: ROKU). As you might expect from a booming business, Roku stock is up over 450% from 52-week lows hit back in March.
As of this writing, Roku stock is trading over $356 per share. Could the company consider splitting its shares now that its price is getting so high?