More smart TVs sold in the U.S. and Canada last year came with Roku (NASDAQ: ROKU) OS pre-installed than any other operating system. The company outsold Samsung for the first time in its history, and also bested other manufacturers with their own operating systems like Vizio and LG.
Roku claims its streaming TV OS is running on 38% of the U.S. market and 31% of the Canadian market last year. Despite competition from legacy manufacturers and big tech challengers like Amazon (NASDAQ: AMZN), the market’s moving toward greater consolidation. And Roku’s positioned itself as the de facto TV OS.