Salesforce (NYSE: CRM) is one the largest software-as-a-service (SaaS) companies in the world. Its business is focused on helping clients develop and maintain good relationships with their customers.
Historically, Salesforce has been a great investment. Shares are up 188% over the last five years, more than doubling the 91% return of the broader S&P 500. But winners often keep on winning, and Salesforce still looks like a good stock to buy. Here’s why.
Consumers interact with businesses in a variety of ways: marketing content, online stores, sales personnel, customer service agents, and many more. All of those interactions create valuable data, but the data is typically stored in different places. Put another way, even though sales and marketing teams may interact with the same customers, the data is stored with separate departments.