The past year has been an eventful one for Roku (NASDAQ: ROKU). In the face of unprecedented and widespread shutdowns and stay-at-home orders, consumers accelerated their adoption of streaming video — a trend that played to several of Roku’s key strengths. Its business gains have pushed the stock up by nearly 300% over the past 12 months.
However, with the end of the pandemic on the horizon, investors are justifiably wondering whether the stock’s upward surge has run its course, and whether tougher days could be ahead for the streaming platform. However, even as the recovery gains steam, Roku has several advantages that should keep its growth story intact for years to come.