The original Walt Disney (NYSE: DIS) gated attraction is still five weeks away from reopening, but the world’s largest theme park operator is already starting to think big. Disneyland in California hosted a media briefing on Thursday, unveiling plans to expand its theme park, lodging, retail, dining, and entertainment offerings on the eastern and western ends of the resort.
It will be easier said and financed than done. Disney hosted the media event to begin drumming up support for the project, as it will require some zoning flexibility from Anaheim city officials that the existing resort doesn’t presently have. The expansion could be a game changer on many levels, but will it won’t put Disneyland on par with Disney World in Florida in terms of being a profit center for the media giant.