Amazon (NASDAQ: AMZN) stands the most to gain in the digital advertising market over the next couple of years, taking share from the incumbents Google, a division of Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) and Facebook (NASDAQ: FB). That assessment comes courtesy of a new ad buyer survey released by Cowen.
This conclusion is based on responses from 52 senior U.S. ad buyers, who were surveyed in December. Cowen analysts estimate that Amazon’s ad revenue will climb to $85.2 billion by 2026, representing 13% of global digital ad spending (excluding China). To put that into perspective, that’s more than three times Tesla‘s (NASDAQ: TSLA) trailing-12-month revenue of $28.18 billion.