How Roku Won Its HBO Max Negotiations

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Roku (NASDAQ: ROKU) was the last holdout of the major streaming platforms for AT&T‘s (NYSE: T) HBO Max. AT&T had to commission Wonder Woman, Lebron James, Neo, and Godzilla in order to finally strike a deal to get its flagship streaming service on Roku devices. 

The media company will release its entire slate of 2021 films simultaneously in theaters and on HBO Max. The two companies came to an agreement just in time for Roku’s 46 million users to stream Wonder Woman 1984 on Christmas Day.

Holding out seems to have benefited Roku, even if indirectly, by forcing AT&T to add lots of high-quality content with broad appeal to HBO Max.

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