The COVID-19 pandemic brought many industries to the front and center of investors’ awareness. That includes e-commerce companies, and China’s Alibaba is one of the biggest online retailers in the world. Naturally, the size of its massive enterprise makes investors wonder whether they should buy some stock. But that’s been complicated lately by two worrisome news stories: China’s government has launched an anti-monopoly investigation into Alibaba, and founder Jack Ma seems to have disappeared from the public eye.
Some suggest that Ma is simply staying out of the limelight right now; I personally hope that’s true and he’s well. Furthermore, Alibaba may still wind up being a good investment once China’s investigation is over. But it’s far from the only great e-commerce company out there. In fact, I believe that Etsy (NASDAQ: ETSY) and Pinterest (NYSE: PINS) offer investors greater potential returns than Alibaba over the next five to 10 years. Here’s why these are two e-commerce companies you need to know.