Credit has to be given where it’s due. Clorox (NYSE: CLX) has carved out a nice piece of the competitive consumables market for itself, acquiring and divesting the right businesses while it cultivates growth with its established brands. It’s more than just bleach. Clorox has leveraged its family of products ranging from Kingsford charcoal to Fresh Step cat litter to Liquid-Plumr drain cleaner (and more) into an ecosystem of must-have products you buy over and over again.
In a business where size and deep pockets matter in a major way, though, none can stand in the way of consumer staples behemoth Procter & Gamble (NYSE: PG). And now, its rival’s worst nightmare is being realized. P&G is an old behemoth that’s thinking — and acting — like a tiny start-up.