Ford’s China Sales Up 30% on Strong Lincoln, SUV Demand

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Ford Motor Company (NYSE: F) said on Wednesday that its sales in China rose 30% in the fourth quarter from a year ago, as its revamped product line and SUVs from its Lincoln luxury brand continue to gain traction with Chinese consumers. 

For the full year, Ford’s sales in China were up 6.1% from its grim 2019 result, despite the impact of the COVID-19 pandemic. 

Ford China CEO Anning Chen said that the sales gains were a result of the company’s decision roughly a year ago to refocus its efforts on delivering vehicles tailored to Chinese tastes. The result was Ford’s third quarterly year-over-year sales gain in a row. 

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