Apple (NASDAQ: AAPL) is working on a new privacy feature for iOS 14 called App Tracking Transparency. The feature will go live to everyone with the release of iOS 14.5 this spring.
Few companies have been more outspoken about the changes than Facebook (NASDAQ: FB). The company warned that “the impact of platform changes, notably iOS 14” will act as a “significant ad targeting headwind” during its fourth-quarter earnings release.
But CEO Mark Zuckerberg has started to accept the forthcoming changes from Apple. In fact, he recently said the new privacy feature could strengthen its position with businesses and advertisers.