Last April, Rubicon Project and Telaria merged to become Magnite (NASDAQ: MGNI), the world’s largest independent supply-side ad tech company. Magnite’s stock has surged more than 420% since the merger, but it remains a mid-cap company with an enterprise value of about $3.4 billion.
Could Magnite eventually grow into a large-cap company and generate millionaire-making returns for its investors? Let’s dig deeper into its business model, growth rates, and valuations to find out.
Magnite operates a supply-side platform (SSP) that helps publishers on websites, apps, and connected TV platforms manage their own ad inventories, fill them with ads, and generate revenue.