Samsung is the biggest smart TV manufacturer in the world, but Roku (NASDAQ: ROKU) is working to change that. As of the end of 2020, Samsung had nearly twice the global connected-TV device install base as Roku, according to estimates from Strategy Analytics, thanks to its global scale and the popularity of its television sets.
But Roku’s international expansion is still in its early days. When looking at just the United States, Roku’s the market leader, according to Strategy Analytics. And it’s not unrealistic that Roku can quickly catch up to Samsung as it enters new markets.