Last year, as the pandemic forced consumers to shelter at home, they turned to online shopping for everything from groceries and toiletries to supplies for home improvement projects. That meant more people were making purchases on marketplaces like Amazon (NASDAQ: AMZN) and Etsy (NASDAQ: ETSY).
Not surprisingly, both stocks performed incredibly well. In fact, over the last 12 months, the share price of Amazon is up 58% and Etsy’s stock price has surged more than 400%. But which one of these e-commerce companies is the better buy today?
Amazon’s marketplace is the most visited e-commerce website in the world, and the company is by far the largest online retailer in the U.S., with a 39% market share, according to eMarketer. That scale gives Amazon a big advantage over competitors like Walmart.