Alphabet‘s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google and The Trade Desk (NASDAQ: TTD) are both in the digital ad business, an industry that is expanding rapidly as marketers move toward digital channels and measurable, data-driven campaigns. Over the last three years, both companies have outperformed the broader market, though The Trade Desk has surged over 1,700%, while Alphabet is up just 84%. But which of these growth stocks is the better buy today?
Alphabet’s Google has over 90% search engine market share, ranking the company nearly 89 percentage points ahead of second-place Bing. That nearly inconceivable level of success is something few companies ever achieve, but it’s just the tip of the iceberg for Alphabet. The company also owns the rights to Android, YouTube, and Chrome, all of which are market leaders in the their own categories. This incredible network of content platforms has allowed Google to collect troves of consumer data — the kind of data that’s valuable to marketers.