The soaring services business has been key to the Apple (NASDAQ: AAPL) investing thesis in recent years, helping to drive high-margin revenue growth while also expanding valuation multiples. The company has continued to release more and more first-party services, most recently including Fitness+, while offering discounted bundles through Apple One to strengthen retention.
There’s little reason to think that the Mac maker is done introducing new offerings. Loup Ventures recently put out a research note speculating about other areas that could present compelling opportunities for Apple to pursue, potentially augmenting some of its existing first-party apps. Here’s what Loup thinks the company might have in store.