Pinterest (NYSE: PINS) has been one of the most interesting internet companies to follow over the past year. The social media platform has seen a huge growth in users and built its audience by focusing on giving those users a visual experience intended to provide inspiration for just about anything, including recipes, artwork, furniture, and fashion.
Pinterest is also proving to be a viable advertising platform, especially when comparing it to other major social media websites such as Twitter (NYSE: TWTR) and Facebook. Twitter, in particular, appears to be struggling by comparison to Pinterest when evaluating audience growth and ad sales.
The data suggest Pinterest may actually be a better advertising platform than Twitter. The two platforms have a similar user base size. However, there are a few advantages Pinterest has over Twitter that allows it to better capture advertising revenue. Here are three reasons why.