Roku‘s (NASDAQ: ROKU) user base is finally bigger than Amazon‘s (NASDAQ: AMZN) again.
At the end of 2019, Roku counted 36.9 million active accounts versus 40 million active users on Amazon’s Fire TV devices. Amazon said its user base grew another 10 million by mid-December to reach 50 million, but two weeks later Roku reported 51.2 million active users.
Roku’s notably experienced an uptick in account growth over the last couple years while Amazon’s growth has slowed. Here’s what’s leading to strong account growth at Roku compared to Amazon.