2020 has been good to Roku (NASDAQ: ROKU). The company’s year-over-year growth rate in active accounts — arguably Roku’s most important metric — accelerated throughout the year as consumers have been sheltering at home and are turning to the leading smart TV operating system.
Furthermore, the secular tailwinds of TV watchers ditching traditional television in exchange for streaming TV (and the subsequent shift in TV marketing budgets) is fueling Roku’s strong momentum.
But these are still early days for the company. In fact, there’s good reason to believe 2021 may be a particularly good year for its business.